Rakuten

Rakuten is a Japanese electronic commerce and online retailing company. It is one of the largest e-commerce companies globally, often referred to as the "Amazon of Japan". The company offers a wide variety of services including e-commerce, fintech, digital content and communications. Rakuten's ecosystem spans over 70 businesses across e-commerce, digital content, communications and fintech. They operate Japan's largest internet bank and one of Japan's largest credit card companies. Rakuten is also known for its loyalty program, Rakuten Points, which is widely used across its services.