Nykaa

Nykaa is a leading Indian e-commerce company specializing in beauty, wellness, and fashion products. Founded by Falguni Nayar, a former investment banker, Nykaa has grown to become one of India's largest beauty and lifestyle retailers. The company offers a wide range of Indian and international brands across categories such as makeup, skincare, haircare, fragrances, bath and body, luxury and wellness products. Nykaa operates on an inventory-based model and has also expanded into offline retail with Nykaa stores and Nykaa On Trend stores. In recent years, the company has diversified into fashion with Nykaa Fashion, offering curated apparel and accessories.