Nielsen

Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of consumer behavior and media consumption across various platforms. The company offers measurement and analytics solutions to help businesses understand their markets, customers, and competitors. Nielsen is best known for its TV ratings system, which measures audience size and composition for television programming. However, their services have expanded to cover digital media, retail measurement, and consumer packaged goods research. Nielsen's data and insights help clients in media, advertising, retail, and fast-moving consumer goods industries make critical business decisions.