About CleverTap
CleverTap is a customer engagement and retention platform that helps brands maximize user lifetime value. It uses artificial intelligence and machine learning to offer analytics, segmentation, and marketing tools that enable businesses to create personalized, omnichannel customer experiences. The platform provides features such as user segmentation, multi-channel messaging, A/B testing, and real-time analytics to help companies engage with their customers effectively across web, mobile, and other digital platforms.